Premium tools · The Paywall Teardown Kit
Find where your subscription app leaks money.
15 checks, a scoring sheet, and the one test worth running first. About 30 minutes, with your own numbers.
- 7-page guide + scoring sheet
- Works with RevenueCat or store data
- Ready in about 30 minutes
By Uri Einav, CEO & Founder. A decade as CMO, 3 exits.
- AThe paywall moment
- BThe offer and the trial
- CPrice and plans
- DAfter the sale
- EHow you decide
Five places the money leaves. The kit finds which one is draining most.
Built from audits run by people who held the CMO seat.
- 10 yrsas CMO
- 3exits
- 300+products
Most paywall work starts in the wrong place.
Teams redesign the screen everyone can see. The money usually leaks somewhere quieter.
A trial length nobody chose
7 days because everyone uses 7 days. If nobody can say why, it is a default, not a decision.
A plan nobody tested
One plan for everyone undercharges the people who would pay more and loses the ones who would pay less.
A failed card nobody chased
A failed payment is not a decision to leave. It is the cheapest churn you will ever win back.
What is inside
A teardown, not a redesign. Score yourself harshly, then fix the cheapest leak first.
15 checks across 5 areas
Three checks in each area, from the paywall moment to how you decide. Each scored 0, 1 or 2, and "we think so" counts as a 1.
Is billing retry set up, with an in-app "update your card" prompt?
A scoring sheet that points the way
Add your scores and it totals each area and flags where to start. Works in Excel and Google Sheets.
Example scores, not real data. The sheet flags your first area to work on.
The order to fix things in
Cheapest money first. Do not start with your lowest score.
- After the sale
- How you decide
A one-page test card
Write the test down before you build it. If a box is hard to fill, the test is not ready.
Thirty minutes, one test.
Score the 15 checks
Open the sheet, go through the checks with your own numbers. Bring the person who set up your paywall if you can.
Read your five areas
Each area is out of 6. The kit tells you which one to work on first and why it goes there.
Write one test card
Pick one change, name the number that decides it, set the end date. Then run it to the end.
The Paywall Teardown Kit
Get the whole teardown for $29.
A guide, a scoring sheet and a test card, built from the paywall part of a paid Mark Up growth audit.
- 7-page PDF guide
- Scoring sheet (.xlsx), works in Excel and Google Sheets
- The four traps that make good teams call a losing test a win
- For use inside your own company
Secure checkout by Lemon Squeezy. Your files arrive right after payment.
Is it for you?
It fits if you
- Run a subscription app or game
- Use RevenueCat, or work from App Store Connect and Google Play
- Want to know what to test first, not a list of fifty ideas
It does not fit if you
- Have no subscription revenue yet
- Want someone to run it on your behalf (that is the growth audit)
- Expect a price recommendation (it finds where to look and gives you a test)
Questions
What exactly do I get?
A 7-page PDF guide and a scoring sheet (.xlsx) that works in Excel and Google Sheets. Both download right after payment.
Do I need RevenueCat?
No. It works with RevenueCat, or straight from App Store Connect and Google Play Console data.
How long does it take?
About 30 minutes with your own numbers. It goes faster with the person who set up your paywall in the room.
Will it tell me what price to charge?
No. It shows you where to look first and gives you one test to run, decided on net revenue per paywall view.
Want it run on your numbers instead?
The Mark Up growth audit does the same teardown for you, on your real data. Book a free 30-minute call to see if it fits.
Book a call