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Where growth is stuck
Your acquisition cost keeps rising
Every month, each new user costs more, and cutting bids only cuts volume.
Where it usually comes from
- The ad promises one thing and the first session delivers another, so installs cost more and leave sooner.
- One audience or one channel carrying everything, until it saturates.
- Tracking that hides which channel really works, so budget follows the wrong one.
Check these three first
- Does the first session keep the promise the ad makes?
- Is the rise in every channel, or in one?
- Can you see where your installs come from since Apple's privacy changes?
Read more: Is it a marketing problem or a product problem?