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Where growth is stuck
Your users leave after day 30
Day 1 and day 7 look healthy. Then the curve falls off, and channels that looked cheap stop paying back.
Where it usually comes from
- The product runs out of reasons to come back: new content, events, progress, habits.
- Channels judged on early numbers, long before the users they bought had to come back.
- One channel sending users who were never a fit, hidden inside a blended average.
Check these three first
- The exact day your curve breaks.
- What a user has to come back to on that day.
- Whether the drop is the same in every channel, or worse in one.
Proof: A mobile-gaming studio
$3,524 to $4,081
Average daily revenue, quarter on quarter, after liveops chosen by A/B testing. A 15.8% lift with no increase in acquisition spend. See the case
Read more: Should you double your UA budget? Check for a retention leak first